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Customer relationship management

2.2.2 The Quality Competitiveness Index Model (QCI)

❶Traditional providers have recently moved into the cloud-based market via acquisitions of smaller providers:

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2.2.1 THE IDIC Model
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The model’s authors prefer to describe their model as a customer management model, omitting the word ‘relationship’. At the heart of the model, they depict a series of activities that companies need to perform in order to acquire and retain customers.

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A customer relationship model, also commonly referred to as customer relationship management, seeks to improve the relationship between a business and the customer. When companies, including small businesses, can better identify the needs and desires of their consumers they can increase loyalty and grow the customer base.

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The Customer Relationship Management CRM Value Chain Model The CRM value chain (figure. ) is a model which businesses can follow when developing their CRM strategies (Buttle, ). This model had been developed by a range of SMEs such as IT, software, telecoms, financial services, retail, media, manufacturing, and construction. As more retailers evolve into customer-centric and segment-based business, business intelligence (BI) and customer relationship management (CRM) systems are playing a key role in achieving and maintaining competitive advantage.

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Analytical customer relationship management (CRM) is the process of collecting and an- alyzing a firm’s information regarding customer interactions in order to enhance the cus- tomers’ values to the firm. Top Customer Relationship Management Models Posted by Michael Taylor on November 20, November 20, Posted in CRM When I started writing this, I wanted to discuss all kinds of unique customer relationship management model, as well as look at how this term probably means a good bit more than you may think it does.